We're here. WeWork.
Not that long ago, the pandemic meant the entire world was working from bedrooms, kitchens, and just about anywhere you can prop up a laptop. While this opened up a more flexible approach to the 9-5 that was long overdue, it also made workers realise the value of the office: whether it’s getting out of the house, human connection, or better space to focus. To capitalise on the moment we were all freed from our confinements, We’re here, WeWork was a brand campaign designed around the opening back up of London and workers being allowed to return to the city.
Work from anywhere
Highlights included Britain’s largest video OOH screen in London Waterloo,with videos designed to imitate an old train board, as well as Old St Roundabout, and extra placements in cities around the UK booked once the success of the campaign was seen.
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