Emirates x Arsenal

Introducing: The Official Airline of the International Break

The Emirates sponsorship of Arsenal is the longest-standing sponsorship in the Premier League. Our brief was to deliver an agency pitch for Emirates Airlines that showcases the ‘Fly Better’ brand ethos and engages the matchday audience.

We identified a unique opportunity

The only thing that unites the Big 5 league fans like their love of the game, is their apathy for international friendlies.

What if Emirates could turn the international break into something fans didn’t want to end?

Beyond a matchday experience, this idea carves out a new fixture in the holiday season, which can be owned by Emirates for years to come and create a bond between Arsenal fans and the sponsor that goes beyond badging.