Argos

Argos asked us to help them encourage their customers to shop for products that matched their style.

How do you make people feel at home?

To encourage Brits to have a little more faith in their instincts and build their spaces around themselves, we created a home makeover show – with a big twist. 'Make Yourself, At Home' helps people celebrate who they are.

The series stars interior designer and influencer Siobhan Murphy, Ogilvy Behavioural Scientist David Fanner, and a real family who have lost their shopping instincts.

With a little help from the latest AI emotion-tracking technology we tracked the family while they take in photos of the latest products stocked by the much-loved retailer.

Award: Gold - The Drum Awards for Social Media - Retail - 2023