Serious Pig. Sensationally Strong

When Serious Pig approached us to pitch for their new brand campaign — against big agencies  — we jumped at the opportunity but never thought we would win. 

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Being the underdog from the start helped us explore concepts we thought were great, if a little ambitious. We knew some of our ideas were beyond the current brief but ultimately, our risk paid off. We were successful because we approached the project with a long-term mindset rather than one one-off campaign, the playful tone we developed and understanding the position Serious Pig is aiming for in the competitive snack food market.

 

The result? A concept that explores the sensational effect of Serious Pig’s hero snack: Seriously Strong Snacking Cheese. We created 15+ video ads to run across digital platforms, a new suite of brand photography, and dozens of static ads with a campaign identity. It’s fun, cheesy, and has the thumb-stopping effect Serious Pig needs to grab the attention of a hungry scroller. 

 

We developed every aspect of the creative: from concept to casting. Thanks to the strong positive reaction to the initial campaign, we continue to work with Serious Pig - brand building and producing further creative.